Brittany Waldrep

Archive for November, 2009

If the main management tool of the past half dozen years has been business process reengineering (BPR), a far more comprehensive approach is urgently needed to handle the challenges of the new situation. What matters in every case is that the new technologies can transform not only business processes but also the way products and services are created and marketed, the structure and goals of the enterprise, the dynamics of competition, and the actual nature of the enterprise. “Virtually every business will find it possible to use these new tools to become more competitive,” Vice President Al Gore said in his 1994 speech to the Academy of Television Arts and Sciences. “And by taking the lead in quickly employing these new information technologies, America’s businesses will gain enormous advantages in the worldwide marketplace. Why isn’t BPR making the grade?